Shaping the future of Specialty Ingredients Distribution: SIDG makes a transformative move as Deimos Group joins its pan-European alliance
Amsterdam, 10 October 2025 – Specialty Ingredients Distribution Group (SIDG) today announced that Deimos Group (Deimos S.r.l., Variati, PalcoNutrifit, Log2Go) has joined its growing pan-European alliance. Deimos, a leading Italian distributor of specialty ingredients for Life Sciences applications with operations in Italy, Croatia, Slovenia, and Luxembourg, marks the latest addition to SIDG following the integration of Esenco (distributor of nutraceutical ingredients) in France last month.
This new partnership expands SIDG’s footprint in Europe and reinforces its collaborative model of autonomous, entrepreneur-led companies united under a strategic alliance now generating more than €200 million in annual sales.
A Strategic Step Toward a Pan-European Market Leader
By joining SIDG, Deimos Group brings strong expertise across Life Sciences applications, including food, nutraceuticals, cosmetics, animal nutrition, agro-chemicals, and pharmaceuticals. This partnership is fully in line with SIDG’s strategy of building a European leader in specialty ingredients distribution, combining entrepreneurial DNA and local agility with the strength and synergies of an international alliance.
Supported by Waterland Private Equity with extensive experience in building pan-European champions, Hans Udo Wenzel, current CEO of Deimos Group and founder of Azelis (where he led 24 acquisitions of ingredients and chemicals distributors), has been appointed Chairman of SIDG, while Hervé Ory-Lavollée continues in his role as CEO. This leadership structure reflects SIDG’s ambition to combine continuity, entrepreneurial spirit, and international growth.
Extended portfolio of specialty ingredients and chemicals, and strengthened high value-added services offering for the European market
The arrival of Deimos Group strengthens SIDG’s capacity to serve customers and principals across Europe, while preserving long-lasting relationships and protecting each principal’s interests. With its broad ingredients portfolio, blending know-how, and proprietary solutions, Deimos Group complements SIDG’s existing expertise and
contributes to enhancing the quality of service and customer proximity.
This partnership allows SIDG to expand its coverage in Southern and Eastern Europe.
“Throughout my career, I have continuously driven value through Buy & Build strategies, and I could not think of a better partner than Waterland — the pan-European Buy & Build specialist — to create this strategic alliance of local distribution champions,” said Hans Udo Wenzel, CEO of Deimos and newly appointed Chairman of SIDG (founder of Azelis, Nactarome, and Deimos Group). “As Chairman, I am proud to help build a unique alliance of strong, autonomous companies that share values of entrepreneurship, quality, and sustainability.”
“With Deimos joining our alliance, we strengthen SIDG’s position as the partner of choice in specialty ingredients distribution. This partnership underlines our ambition to combine the entrepreneurial strength of our member companies with the scale of a European group, delivering innovation, sustainability, and long-term partnerships for our principals and customers” explained Hervé Ory-Lavollée, CEO of SIDG and Chairman of Lavollée Group.
“We are delighted to support such visionary entrepreneurs as Hans Udo and Hervé,” said Louis Huetz and Xavier Rehman Fawcett, Partner and Principal at Waterland Private
Equity. “With their strategic vision and extensive operational experience, we are confident this alliance will become the leading pan-European platform for specialty ingredients distribution.”
About SIDG
Specialty Ingredients Distribution Group (SIDG) is a pan-European strategic alliance of autonomous companies dedicated to the distribution of specialty ingredients and
chemicals. The Group serves the Life Sciences sectors (Food & Nutraceuticals, Cosmetics, Flavours & Fragrances, Pharma, Feed and Agro) as well as selected industrial
applications (Coatings, Adhesives, Polymers, Lubricants, Water treatment).
SIDG’s unique model combines the autonomy of its member companies with the strength, synergies, and international reach of the Group. This ensures continuity, agility,
and long-term vision while fostering entrepreneurship, innovation, and responsibility.
Supported by Waterland Private Equity, SIDG is led by its founding families and long-term management team.
More information: https://sidg.eu/en
About Deimos Group
Deimos Group, headquartered in Milan, is a European distributor of ingredients, and
specialty chemicals operating through four complementary companies:
- Deimos S.r.l. (Italy) – serving nutraceuticals, food, cosmetics, animal nutrition,
agriculture, and pharmaceuticals. - Variati (Italy) – a recognised specialist in nutraceutical and cosmetic ingredients.
- PalcoNutrifit (Croatia & Slovenia) – a key regional distributor for food, cosmetics, pharmaceuticals, and animal nutrition.
- Log2Go (Luxembourg) – focused on the food sector (cacao, chocolate, nuts, fruits), with international reach across Europe and North Africa.
Press contacts:
Olivia Andrez – oliviaandrez@gmail.com | +33 6 85 52 86 03
Laurence Van Doosselaere – vandoosselaere@waterland.be | +32 473 88 05 21