LifeFit Group

The LifeFit Group is a leading fitness and health platform with studios in Germany and Austria. Under its flagship brand, Fitness First, it brings together offerings for different customer groups, from premium to full-service, best-price fitness.

The Group aims to inspire and support its members in improving their lives through personalised, varied and goal-oriented health and fitness experiences. With around 230 company-owned studios in Germany and Austria and approximately 800,000 members, including those through aggregators, the LifeFit Group is one of the leading consolidation platforms in the German-speaking fitness market.

Fitness First is the LifeFit Group’s best-known and largest brand. With Fitness First RED, the Group offers a full-service, best-price fitness concept for a broad customer base, while Fitness First BLACK provides a high-quality premium offering, including wellness and physiotherapy areas, in major cities.

The portfolio is complemented by Barry’s, a pioneer in indoor high-intensity interval training. The LifeFit Group operates Barry’s studios in Germany and Austria under an exclusive master franchise agreement.