L’biotica, established in 2005, is a rapidly developing niche dermo cosmetics company based in Gdansk (Poland), focusing on haircare products, but also active in foot- and facecare cosmetics. The company sells cosmetics under its own brands and distributes high-quality third-party brands. The company’s key brand Biovax represents a group of products characterized by medical properties designed for hair nutrition and hair loss prevention while its brand L’biotica covers products for glamorous haircare. L’biotica sells its products mainly through pharmacies and modern trade channels including drugstores.

With over 400 cosmetic companies in Poland, there is significant potential in buy-and-build opportunities. The aim of consolidating the market is to create a leading Polish cosmetics player while improving its market positioning by offering a comprehensive product range as well as better access to various distribution channels. Waterland and L’biotica also plan to invest considerable funds into organic growth including expanding the product portfolio and marketing.