LionsHome

LionsHome was founded in 2014 in Berlin and partnered with Waterland in early 2022. Together with its founders, Michael Röcker (CEO) and Christoph Königer (CTO), Waterland aims to develop the company through an active buy-and-build strategy, transforming it into Europe’s leading digital commerce content platform. The group’s vision is to support consumers in their purchasing decisions throughout the entire customer journey via diverse digital publishing models — including product comparison, product review, cashback, and voucher sites — across multiple verticals such as home and living, fashion, and electronics, as well as in various geographies.

The group attracts over 80 million visits per year across 25 countries and currently comprises three companies: LionsHome, Fashiola, and Franke Media. LionsHome is one of Europe’s leading product aggregation platforms in the home and living sector. Similar to LionsHome, Fashiola is a product comparison platform focused on the fashion vertical. Franke Media operates deals and coupons portals and has built the most-visited discount websites in the Netherlands and Belgium.