The PREMIUM Group is one of Europe’s leading B2B fashion trade show companies for the high-fashion segment. PREMIUM is the only trade show in the world to bring together premium brands from the fashion and lifestyle sectors at this scale and level of quality. The concept of PREMIUM Group distinguishes itself by a pre-selection of around 500 individual brands out of more than 1.000 applications. This means consistent curatorial standards, continuous research, and the integration of new collections. Their goal is to provide clients with outstanding conditions for placing orders as well as the inspirational push to stay ahead in a very competitive market.

In addition to that, the Group owns its trade fair location “STATION BERLIN”, which is rented out for external trade fairs and events after the Berlin Fashion Weeks. The event location is right in the middle of the city at Potsdamer Platz and offers up to c. 23.000 m² of rentable space.

The highly fragmented trade show market offers significant potential for growth: both in the form of organic growth and through acquisitions.

Waterland has entered into a partnership with the founders of PREMIUM that will enable them to play an active part in consolidating the market by means of further acquisitions.

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