X²O

X²O is an omni-channel retailer of visible sanitary equipment and furniture, focused on residential bathroom renovations. The company offers a broad assortment of high-quality showers, bathtubs, furniture and similar products through a network of over 50 showrooms and web shops in Belgium, the Netherlands and Germany. X²O distinguishes itself by skipping the traditional value chain through its vertically integrated model which offers a strong value proposition (“More bathroom for each budget”) to the customer.