RVE is a vertically integrated flower and plant distributor for supermarkets in Germany and Belgium. RVE’s end-to-end proposition includes procurement, in-house logistics, category management and a shop-in-shop sales model in supermarkets, thereby unburdening its customers and providing consumers with the highest quality products. RVE is located in Rijnsburg and employs around 100 FTE. Its customers include among others Edeka, Rewe, Carrefour and Delhaize, through which RVE reaches thousands of consumers on a daily basis.

RVE is a family business which has grown from a single truck line to over 60 trucks driving to Germany and Belgium each week. RVE entered into a partnership with Waterland in 2021 to professionalize the organization to ultimately improve the quality of its proposition and reach more customers and consumers throughout Europe.