Leisure & Luxury

The leisure & luxury industry has enjoyed favourable long-term trends. As a growing portion of consumers seek a more convenience-oriented and qualitative lifestyle, there is an increased willingness to invest both time and money to improve the quality of their leisure time and standard of living.

Opportunity for success

Previous and current investments relating to this theme include:

  • Pet foods
  • Sports nutrition and supplements
  • Specialty beers
  • Restaurants
  • Fitness
  • Swimming pools and covers
  • Cookware

Strategy & view

There are two types of entrepreneurs and companies we focus on. Ambitious companies that have had a taste of success and want to take it to the next level partner with us to grow sustainably through our buy-and-build strategies. Companies that show true potential and want to start a new chapter by joining a platform company, on the other hand, come to us to grow quicker and become a part of something bigger.

But no matter the type of entrepreneur or leadership team, we always take the same general approach. We take the time to get to know the companies thoroughly and don’t stop until we find the perfect match for each company.

How Waterland supports entrepreneurs

Our strong international network opens doors for our portfolio companies and leadership teams. Growing beyond borders becomes way easier when you know the right people. But wherever a company decides to go, our teams remain the same: they bring the same in-depth expertise and do what it takes to reach the goals a company has set for itself. They are the steady, driving force you need to face a world that only seems to be spinning faster.

Some of our success stories in Leisure & Luxury

  • Denmark

    All Things Live

    All Things Live covers the full spectrum of live entertainment from local music and comedy acts to large scale musical…

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  • France


    Onoré’s ambition is to be the reference manufacturer of speciality food for frozen pastries and snacks.

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