All Things Live
& Waterland

With offices in Norway, Sweden, Finland, Denmark, Belgium, Holland, Italy, Middle East and the US, All Things Live covers the full spectrum of live entertainment from local music and comedy acts to large scale musical productions, festivals and stadium concerts with international artists such as The Rolling Stones, Taylor Swift and Rammstein.

All Things Live represents +700  artists, promotes and produces more than+15,000 events with more than +8 million tickets sold annually, and has entered into a number of partnerships with large corporate clients.


Buy-and-build strategy

Our buy-and-build strategies are always designed with careful consideration and in close collaboration with the entrepreneurs we are working with. In the case of All Things Live, we quickly aligned on what we wanted to build, and how we wanted to get there. It did not take long before the buy-and-build journey took off at full speed, as many local live entertainment companies share our vision and want to be part of the All Things Live journey.

Waterland – always ready to support

At Waterland, we are always excited about partnering with visionary entrepreneurs and we are not afraid to roll up our sleeves and provide support for an exciting growth journey. We are always available to assist, and we are happy to share our experience in accelerating growth for ambitious companies.

Where are we today?

All Things Live has developed into one of the largest independent live entertainment companies, with a presence across multiple countries. Many companies and entrepreneurs have since the foundation joined the All Things Live family, all sharing the initial vision developed in 2018.

The journey is not over yet, and we continue building on the growth trajectory of All Things Live and are welcoming visionary entrepreneurs to the All Things Live partnership.

Get in touch!

Do you have ambitions to create something similar in your industry? Or does your ambition stretch beyond that? Or would you like to know more about the way we work? Whatever your questions may be, contact us. We would be happy to help you on your way to sustainable success!